Maihelt

This case study summarizes how Webob partnered with the client from discovery through launch — focusing on measurable outcomes, not vanity deliverables.

Discovery

We audited the existing brand applications and product screens side by side, then ranked friction points by conversion impact rather than aesthetic preference.

System build

Typography, color, and component rules were codified so marketing pages and in-app surfaces could evolve without visual drift.

Launch

Rollout was staged by funnel step, with analytics checkpoints after each release so the team could defend every visual change with data.

What we would do again

Start with the metric that matters, design the system that protects it, and ship in increments that can be validated in production.