Sarah wasn't sure people would pay for her idea. In 7 days she had proof. She went into development with a list of paying early users ready for launch day.
Find out if your product idea is worth building in 7 days, before you spend $15K
We build MVPs for a living. Before we build anything, we put your idea in front of real users with a live landing page and $300 in targeted ads, then hand you a clear verdict: Build it, Rework it, or Drop it. Done for you, in 7 days.
No time to watch? Here's the short version: you tell us your idea, we test it on real people for 7 days, and you walk away knowing whether to build it, backed by data instead of your gut.
In the next 7 days, you'll find out:
Whether the problem is real
Do strangers, not your friends, actually care enough to sign up?
Whether people will pay
Real buying signals, not "sounds cool, I'd use that."
What version is worth building
Which features matter, and which you can cut from your MVP.
When to walk away
Spot a weak idea in a week, before it costs you months and $15K+.
Before you spend $15K building your idea, spend 7 days proving it's worth building.
Most founders validate their idea in the most expensive way possible
Usually, not much happens after launch. By then the money is gone and there's nothing left for a second try.
That's not because these founders are careless. It's because nobody told them the truth. You don't need a finished app to find out if people want it. You need a clear offer, in front of the right people, with a way to measure whether they say yes.
That's exactly what we set up for you in 7 days. If your idea proves real demand, you build with confidence. If it doesn't, you've just saved yourself $15K and six months.
- 1Hire an agency or freelancersigns contract
- 2Spend 3–6 months building the app−$15,000+
- 3Launch it, and see what happens???
The 7-Day Product Validation Framework doesn't help you build faster. It makes sure you never build the wrong thing.
We build MVPs for a living. That's why we won't build yours blind.
We're Webob, an MVP studio. We make money when founders build, so it might seem strange that we're telling you not to build yet.
Here's why: we've seen what happens when a founder spends everything on an app nobody asked for. They don't come back for version two. They don't refer friends. They quit.
We'd rather spend 7 days helping you find out the truth. If your idea is strong, you'll build it with confidence, and hopefully with us. If it isn't, you'll keep your $15K and thank us for it. Either way, you win.
Here's exactly what happens in your 7 days
You spend about 3 hours in total. We do the rest.
Kickoff call
We go deep on your idea, your target customer and the problem you solve. You leave the call with a clear validation plan.
We build your test
We write your sales copy and build a high-converting landing page with a waitlist. You review it and approve it.
We run your ads
We spend $300 (already included) putting your offer in front of your target customers. We track every click, signup and buying signal.
Your verdict
In a 1-on-1 roadmap session we walk you through the results and give you a clear call, plus a written document with your next steps.
No guesswork. No "let's wait and see." Just a clear answer, backed by real data, in one week.
3 founders. 3 different verdicts. All 3 came out ahead.
Validation isn't about hearing "yes." It's about finding out the truth before it costs you.
Instead of spending $15K building the wrong version, Aisha used the data to rework the idea. We changed the angle she planned to use to enter the market, and her target audience.
The test didn't produce enough demand to justify building. It hurt to hear, but Daniel dropped the idea after one week and $1,299, instead of finding out six months and $15,000 later.
All 3 founders made their decision before spending $15,000+ on agency quotes.
Everything is done for you. Here's what's included:
High-converting landing page and waitlist
A professional page that presents your idea like a real product and captures signups, so you can test demand without writing a line of code.
Early-user traffic and validation ads
We plan, set up and run targeted ads to your ideal customers from Day 3 to Day 6. $300 in ad spend is included. You pay nothing extra.
Done-for-you product sales copy
The words that turn visitors into signups. You keep the copy for your launch, your pitch deck and your app store page.
1-on-1 roadmap and verdict session, plus your next-steps document
We walk you through the data, give you a clear Build, Rework or Drop verdict, and hand you a written plan for what to do next.
Plus 3 bonuses
Monday, November 3 cohort onlyThese are included free for the 7 founders in this cohort. When applications close, they're removed.
The exact checklist we use to pressure-test an idea, so you can vet your next idea yourself.
The questions that separate a reliable developer from an expensive mistake, before you sign anything.
The document developers need to quote and build your MVP accurately. Fewer surprises, fewer change requests, a lower bill.
No-Wasted-
Dollar
The No-Wasted-Dollar Guarantee
We deliver, or you don't pay.
Your landing page goes live by Day 3 (as long as you approve it within 24 hours), your ads run Days 3–6, and you get your verdict and roadmap on Day 7. If we miss any of these, you get a full refund and keep everything we made for you.
Your $1,299 isn't spent, it's credited.
If your idea validates and you build your MVP with Webob within 30 days, we credit the full $1,299 toward your build. Validation costs you nothing.
You either get a clear answer in 7 days, or your money back. And if the answer is "build it," this costs you nothing at all.
Everything for the Monday, November 3 cohort
| High-converting landing page and waitlist | $700 |
| Early-user traffic and validation ads ($300 ad spend included) | $1,590 |
| Done-for-you product sales copy | $525 |
| 1-on-1 roadmap and verdict session, plus next-steps document | $1,500 |
| Product Idea Validation Checklist | $150 |
| Developer Hiring Filter | $65 |
| Battle-Tested PRD Template | $1,050 |
| Total value | $5,580 |
Includes $300 in ad spend. No extra costs.
Why only 7 spots?
We run every test by hand, from your copy to your ads to your verdict session. That only works with a small group, so each cohort is capped at 7 founders.
When does it close?
Applications close Thu, Oct 30, or as soon as all 7 spots are filled. The cohort kicks off Monday, November 3.
Who this is for, and who it isn't
This is for you if:
- You're a first-time, non-technical founder with a software or app idea
- You're about to hire an agency or freelancer, or you've already got a quote
- You'd rather know the truth in 7 days than hope for 6 months
- You can give us about 3 hours across the week for a kickoff call, reviews and your verdict session
This is not for you if:
- Your product is already built and has paying customers
- You only want someone to tell you your idea is great
- You're not ready to change or drop your idea if the data says so
Questions founders ask us
Do I have to pay for ads on top of the $1,299?
No. $300 in ad spend is included. There are no extra costs.
My idea is still rough. Can I still apply?
Yes. Most founders come in with a rough idea. On Day 1 we help you sharpen it into something we can test.
How much of my time does this take?
About 3 hours across the week: the kickoff call, reviewing your landing page and copy, and your Day 7 verdict session.
Do I have to build my MVP with Webob afterwards?
No. You keep everything and can build with anyone. If you do build with us within 30 days, your $1,299 is credited toward the build.
What if the answer is "don't build it"?
Then the process worked. You've found out in 7 days what most founders learn after 6 months and $15K.
Who owns the landing page, copy and data?
You do. Everything we create is yours to keep and use.
Where will my ads run, and who will see them?
On Meta and Google. We target the customers your idea is for, in the market you plan to sell to, including the US, UK and Canada.
Is my idea kept confidential?
Yes. We're happy to sign an NDA before your kickoff call.
What happens after I apply?
We review your application within 24 hours. If we think we can help, we send you a payment link to lock in your spot. If not, we'll tell you why. Cohort starts Monday, November 3.
In 7 days, you'll know.
You can spend the next 6 months and $15,000 finding out whether your idea works. Or you can spend the next 7 days finding out, with real users, real data and a team that builds MVPs for a living in your corner.
If the answer is yes, you build with confidence and your $1,299 goes toward the build. If the answer is no, you've just saved yourself a very expensive lesson.
Only 7 founders get in. Applications close Thu, Oct 30.
Anthony & Omonso, Co-founders, Webob